As celebrated thinker Edward de Bono notes: ‘If everyone is going in the same direction, then anyone who is going in a different direction is “wrong”. The other direction might be better – but it is still wrong.’ Such is the powerful pull of social conformity. People cannot be fully trusted to say and do what they think is right if others around them are all expressing an opposite opinion. This is because the pull towards social conformity, whether conscious or unconscious, is just too strong. The danger here is [...]